maio 17, 2021

For the festive season, Dior reinvents the magic of Christmas by spreading the magical beauty of Luminarie. These sublime luminous architectures – which punctuated the scenography for the 2021 Cruise show – unfurl gracefully on delicate packaging for precious gifts*. An enchanting voyage that dazzles with a thousand colors.

Odes to poetry and shared joys, these whimsical decors seemingly come to life in a series of spellbinding 3D animations, thanks to an augmented reality filter available on Instagram, Snapchat and Facebook applications, and on the 8th Wall platform. A celebration of the art of gifting, an invitation to escape and to experience the kind of dreams Christian Dior so loved.

Odes to poetry and shared joys, these whimsical decors seemingly come to life in a series of spellbinding 3D animations, thanks to an augmented reality filter available on Instagram, Snapchat and Facebook applications, and on the 8th Wall platform. A celebration of the art of gifting, an invitation to escape and to experience the kind of dreams Christian Dior so loved.

LUXURIANT

LUXURIANT

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