Embodying Dior excellence, the House’s exclusive ABCDior personalization service is available for iconic creations such as the J’Adior pumps. Celebrating the art of distinction, this unique luxury experience combines innovative technologies and exceptional craftsmanship. In this gallery, you will discover the various steps required to make these objects of desire ever more unique. Emblems of Dior elegance, these pumps are distinctive for their heritage heel, a subtly curved “comma” inspired by the House’s Fall-Winter 1962 haute couture show. Now reinvented by Maria Grazia Chiuri, this style is highlighted with a delicate ribbon adorned with the “J’Adior” signature, entirely embroidered and punctuated with a bow, an irresistible detail that may now be customized.

Embroidered using the precious artisanal savoir-faire of the House’s French ateliers, letters of one’s choosing – whether a name or initials – appear in relief on ecru fabric thanks to the precision of a virtuoso technique, realized under the watchful eye of Dior’s petites mains. Reinforced with a leather lining, the ribbon is then sewn onto the shoe. This meticulous gesture is followed by the 144,000 embroidery stitches required to make a classic pair of J’Adior pumps.

  • An entirely handmade embellishment, the bow – described by Christian Dior in his Little Dictionary of Fashion as “one of the most prized feminine accessories” – punctuates the House’s emblematic shoes with ultimate refinement. Symbolizing Dior’s creative passion, this accessory – available in black and nude as well as in the House’s signature toile de Jouy or floral prints – is now available in a selection of boutiques.

Exclusive service available in select boutiques, starting June 11th. For more information, please contact the nearest Dior boutique. 

Vídeo:

https://secure.massmotionmedia.com/onedior/projects/dior_femme_abcdior/videos/20200514081024_1280x720_2300_4e758a03-18c8-4bde-a881-52d2c88b533e.mp4

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