novembro 28, 2020

A symbol of fragile yet strong beauty, the poppy is an iconic emblem of Kenzo Parfums. For the holiday season, the Maison has collaborated with sculptor William Amor to transform the flower into a message of hope with a unique creation, a sculptural flower handcrafted from recovered waste materials.

Kenzo Parfums has always been inspired by nature to reinvent an ever more beautiful world. William Amor is a visual artist and “material ennobler”. Formerly artist in residence at the Ateliers de Paris, he has made upcycling an art form, transforming waste materials into artistic creations. William Amor recovers materials himself on the beaches of the Landes, in Paris, and by organizing recycling by the artistic community around him.

For Kenzo Parfums, William Amor reinterpreted the Maison’s iconic poppy, creating a field of 250 flowers from unused materials. The resulting artistic message is both socially committed and participative, since each poppy has a paper ribbon on which people wrote wishes for a more beautiful world.

© Kenzo Parfums

The poppy petals are made from transformed plastic bags, and the heart of the flowers is crafted from plastic fibers recovered from fishing nets and ropes. The floral creation is shaped around a silver metal base fitted with a stainless steel stem. The entire work is mounted on a painted cube made of solid beech wood from French forests.

Until January 31, 2020 Kenzo Parfums is organizing a charity sale of “The Messenger Poppy Kenzo Parfums x William Amor”. This unique goodwill holiday gift crafted from upcycled materials is available worldwide at https://shopen.williamamor.kenzoparfums.com/product/le-coquelicot-messager.

Kenzo Parfums and William Amor will donate over half the amount from each poppy sold to the program “Orange Blossom, For a More Beautiful World”, which works for responsible sourcing of orange blossoms and empowerment of women in Morocco.

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