Balenciaga did hit the bulls eye by creating a special 10-minute episode of The Simpsons at its SS22 Paris Fashion Week show and has been basking in the adulation. However, the release of a brand-new, $650 travel pillow is going to change that. In true Balenciaga style, they have designed the pillow to look like the top part of a hoodie. While the pad cocoons your head and neck with a well-padded support section, it is still exorbitantly priced. Surprisingly there is no branding anywhere instead, just simple drawstrings as seen in traditional hoodie designs (no branding needed as the design shouts for itself. A typical Balenciaga product through and through).
The pillow, made out of 100% cotton and finished with a medium fleece, doubles up as half-a-hoodie, but for $650, it should’ve well been singing lullabies. Nonetheless, there is no denying this is a jet-setter’s dream and will be sold out before you can hit add-to-cart! There is no doubt this traveling accessory will become quite the rage in first-class flights. On second thought, I would instead put half the money in the Balenciaga phone case for the iPhone that looks like a toolbox complete with the “BB” and “Balenciaga” branding, a small, branded screwdriver to unscrew the cover, place your phone and lock it back. All of this will set me back by $395, and first-class flights are tremendously comfortable even without the pillows anyway. If you are in love with the surreptitious-looking, all-black Travel Pillow, it can be purchased from Balenciaga’s website for $650.