The pause imposed by the lockdown is not without benefits. This can be a great time to look back at memorable episodes from the past, as Dior, Le Bon Marché and Chaumet are doing, pulling back the curtain on their rich heritage with innovative content on their social network channels.
Three years ago, Dior showcased some of its most stunning creations in a magnificent exhibition at the Musée des Arts Décoratifs in Paris. During this stay-at-home period the Maison is giving its social network followers a chance to discover or rediscover 70 years of history, from the revolutionary creations of Monsieur Christian Dior to the latest poetic pieces by Maria Grazia Chiuri, spanning the work of the different designers who have helmed the mythic couture house over the decades. The dream comes alive with elegant beauty and inimitable enchantment through iconic haute couture gowns, stunning archive photographs, sketches by Monsieur Dior, symbolic objects and an array of accessories.
The most memorable pieces from the exhibition are presented on the Dior Instagram account. Subscribers can also take a peek behind the scenes of the retrospective thanks to a video on the Dior YouTube channel to discover the secrets of its prestigious savoir-faire.