Guests including Sienna Miller, Iggy Pop, Benedetta Barzini and Gucci Mane are at a party in a villa for the Cruise 2020 campaign conceived by Alessandro Michele. Shot by Harmony Korine and art directed by Christopher Simmonds, the scenes are inclusive, uninhibited hedonism, epitomizing Gucci’s spirit. From the kitchen to the bathtub and in the swimming pool they celebrate: the ageless wild rockstar, the glamorous socialite, the bourgeois lady, the tycoon, and the hip hop star, all wearing pieces and accessories from the collection.

Music credits:
CHASE
G. Moroder
© 1978 Giorgio Moroder Publishing/Courtesy of Warner Chappell Music Italiana S.r.l.
(P) 1978 The Island Def Jam Music Group/ Universal Music Italia Srl

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