The storied Dior workshops at 30 avenue Montaigne have been closed since March 17. But that certainly does not mean that work has stopped. While some discover the world of teleworking, others have turned to “telecouture”! The “petites mains”, as Dior’s renowned seamstresses are known, continue to ply their craft to ensure production of the upcoming collections. Maison Dior teams once again show their engagement and passion for their métier.
Dior artisans, like the rest of France, have been subject to quarantine restrictions. But this certainly does not mean that the couture Maison’s “petites mains” have been idle: they continue to craft the pieces of the current collections from home thanks to an audacious organization.
Artisans from the ateliers at 30 avenue Montaigne have rivaled one another with ingenuity to accomplish this feat. Indeed, it is not always easy to stitch a Bar suit in the kitchen… And yet the excellence that has always defined Dior is as evident as ever. Even outside the celebrated workshops, the Maison’s seamstresses execute their tasks with the same impeccable quality.
This new way of working, supported by numerous videoconferences, also illustrates the undaunted spirit of these artisans who in just a few weeks adapted their habits to their new working environment, guaranteeing that the runway show will go on! Dior is tremendously proud of the engagement of its artisans. A state of mind thanks to which the Maison will be able to recover from the halt caused by the Covid-19 pandemic.
From those working on new haute couture creations in their homes to the artisans in Redon joining the nationwide battle against Covid-19 by making masks, Dior seamstresses shine with their resilience and solidarity. The Maison warmly thanks its teams for their indomitable spirit.