Alexander Wang and Bvlgari celebrated the launch of the Serpenti Through the Eyes of Wang capsule collection with an exclusive one-night-only experience at 712 Fifth Avenue in New York City, September 8, 2019. The venue was modeled to replicate a luxury department store. As guests walked through the space, they were able to see the full collection on display. Moments included a cosmetic-themed sundae station serving ice cream, a nail salon where guests could customize their manicure with diamond-inspired embellishments, and a fine jewelry bar that served themed cocktails in perfume bottles.
The event included performances by rapper Rick Ross and singer Normani, and DJs Asmara and Pedro while attendees included Hailey Beiber, Offset, Kehlani, YG, Quavo, Tiffany Haddish, Jacquelyn Jablonski, Soo Joo Park, Sydney Sweeney, Sofia Richie, Justine Skye, Riley Montana, Lindsay Ellingson, Larsen Thompson, Adesuwa Aighewi, Nicole Scherzinger, Erika Jayne, Halima Aden, Dylan McDermott, LadyFag, Hanne Gaby Odiele, Erin Wasson, Coco Rocha, Vashtie Kola, Will Peltz, Kelela, Dua Lipa, Gala Gonzalez, David Alexander Flinn.