Hennessy, the world’s best-selling Cognac, and Maluma, the chart-topping international Latin superstar, are now breaking ground as the recording artist collaborates with Hennessy on a limited-edition bottle, a first ever.
The Maison Hennessy has shined around the world with its exceptional blends for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the Maison’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation. Therefore, it was more than natural to partner with Maluma, whose career is bigger than himself: his inspiration and successes represent the collective dreams of his family, his community, his fans, and the culture they revere. Throughout his career, he has continually strived to break boundaries, transcending the world of music to become a global superstar and cultural icon. “With this collaboration, we continue our legacy embracing Maluma’s expansive perspective in this Hennessy V.S.O.P limited edition – where quality meets unapologetic originality” said Jasmin Allen, Senior Vice President, Hennessy US.
Maluma has been partnering with the brand since 2019. This unique latest collaboration embodies Hennessy’s Never Stop, Never Settle brand ethos and a celebration of the impact of Latin culture on art, music, and fashion. “Our beautiful diverse and blended Latin culture inspired the vibrant colors and tones of my design for the bottle. I wanted to represent the warm hospitality of our people and how we enjoy life through music, family values, and our culture’s history”, shares Maluma.
“Hennessy has a long history of championing and celebrating those who push the limits of potential, and Maluma’s journey is the perfect personification of our brand ethos” added Jasmin Allen. Indeed, bringing an undeniable presence and memorable sound to the stage, Maluma has skyrocketed onto the music scene within the last 10 years. He has crossed over into the American, Asian, Latin American, European, and Middle Eastern markets in the last two years making him one of today’s most famous Latin superstars, consistently selling out arenas, to come out of South America. “For me, having the opportunity to be the first recording artist to design a Limited-Edition Hennessy V.S.O.P bottle is a representation of never stopping and never settling to represent our Latin culture globally with passion, dedication, and honor,” said Maluma.
The Latin artist makes then history collaborating with the brand on a limited edition. It also perfectly unites the Maison’s singular capacity for innovation and the support of all of its partners to protect this exceptional adventure in more than 160 countries. The Hennessy V.S.O.P Limited Edition by Maluma design is available nationwide for a limited time. A collectible edition – featuring a bottle glorifier – will also be available.